Commercial wholesale is a systematic business that involves multiple stages, requiring planning from multiple dimensions such as product selection, supply chain management, customer development, and operational strategy. The following are the key steps and points:

1. Choose wholesale products
   Market demand analysis: Determine high demand, low competition, or differentiated product categories through market research (such as industry reports, competitor analysis). For example: fast-moving consumer goods, electronic product accessories, household items, etc.
   Profit margin: Calculate the purchase price, logistics cost, warehousing expenses, etc., to ensure a reasonable gross profit margin (usually wholesale gross profit margin is between 20% -50%).
   Supply chain stability: Prioritize manufacturers or agents who can provide long-term stable supply to avoid the risk of stockouts.
2. Search for suppliers
   Search for overseas suppliers in wholesale markets such as Alibaba International and Global Sources.
   Exhibition: Participate in direct contact with manufacturers such as Canton Fair and Import Expo.
   Attention:
   Require sample quality inspection;
   Compare payment methods (such as payment terms and deposit ratios);
   Sign a contract to specify the terms of return and exchange.
3. Establish warehousing and logistics
   Warehouse management, logistics cooperation, selection of dedicated logistics for bulk goods, negotiation of cooperation prices with small express delivery and three links and one delivery.
4. Develop customer channels
   Offline channels:
   Visit physical stores, supermarkets, and distributors to provide samples or conduct credit sales trials;
   Participate in industry exhibitions such as sugar parties and building materials exhibitions to expand B-end customers.
   Online channels:
   Social media: develop enterprise customers through LinkedIn, or display products through Tiktok/Kwai;
   Self built website: Build a wholesale mall that supports online ordering (such as Shopify wholesale version).
5. Pricing and Promotion Strategies
   Pricing Model:
   Tiered pricing: The larger the order quantity, the lower the unit price (such as a minimum order of 100 pieces and a 20% discount on 500 pieces);
   Membership system: Customers can enjoy additional discounts by depositing payment in advance.
   Promotion methods:
   New customers are eligible for free shipping on their first order;
   Seasonal products are pre sold in advance to lock in orders.
6. Risk Management
   Capital chain: To avoid excessive inventory and cash flow occupation, try the “sales based procurement” model.
   Legal compliance: Register a business license (business scope must include wholesale), pay taxes, and retain transaction vouchers.
   Customer credit: Requesting advance payment or settlement using a letter of credit for unfamiliar customers.
7. Long term development
   Branding: customizing packaging or logos, shifting from “selling goods” to “brand wholesale”;
   Data driven: Analyze customer procurement cycles and proactively recommend restocking;
   Value added services: providing product training, after-sales support, etc. to enhance stickiness